February 22, 2017 Enroll Now for Free Opinions expressed by Entrepreneur contributors are their own. Free Workshop | August 28: Get Better Engagement and Build Trust With Customers Now 5 min read This hands-on workshop will give you the tools to authentically connect with an increasingly skeptical online audience. The Americans with Disabilities Act (ADA) is one of America’s most comprehensive pieces of civil rights legislation. Most people are familiar with the physical accommodations businesses make, such as automatic door openers and wheelchair ramps. But the ADA applies to the virtual world as well.Under the law, websites should be just as accessible as ATMs (ever notice the Braille there?), elevators, terminals and other user interfaces. Not only should your site be accessible to all on a laptop or desktop but also on tablets and mobile phones. Failing ADA compliance creates poor and awkward experiences for people with physical disabilities. Simply put, ADA compliance is assuring your website falls within a set of prescribed accessibility standards.Related: 5 Things You Need to Know About Web AccessibilityRemember, not everyone uses standard browsers like Google Chrome. There are many people who use different types of devices to access this information, such as text readers and audio scanners. Those tools need special instructions to help translate or convey the information on the web page to the user.1. Find an ADA agency.Mention ADA compliance to many web developers and you may encounter a blank stare. First, find an agency working with the web platform or framework you use and ask about how their development workflow addresses accessibility. Most platforms have a partner directory. From there, you can start vetting agencies for their actual experience with web accessibility.For example, if you have an ecommerce site, you should generally stick to an agency that specializes in that platform (e.g., Bigcommerce, Magento, WordPress, etc.). You should also aim for agencies that have experience with the various tools that assess a site’s accessibility (e.g. Siteimprove or Criterion).Related: How Mobile-Friendly Is Your Website? If You Don’t Know, You’re Missing Out on Sales2. Audit your code.The prudent next step is running an audit on your site. The tools will crawl your site and identify all the areas that do not meet web accessibility standards for ADA compliance. The results will give you a very clear sense of the work involved so you can budget properly and weigh the benefits. Who knows, you may find out that your site is already fairly compliant, especially if you are on a fairly progressive platform and have used proper coding practices during your site build.The cost will depend on your server setup, tools involved and the type of platform your website uses. Each site configuration has varying ramifications. In essence, the ADA audit cost could range from a few hundred dollars to a few thousand dollars or even more.3. Determine the level of effort to become compliant.At this point, an agency can use the report to gauge the overall level of effort and provide an estimate. Good partners will sit down with you and plot out a budget, some timelines, the proposed deliverables and some expectation management.Perhaps the task list is so large that this approach is just not feasible for your company. At least, you’ll understand where you sit with ADA compliance and can plan to address it in the near future. Some critical work is usually better than no changes at all.For others, full ADA compliance is a must, because of company size, sales strategy, audience or legal counsel.Related: 8 Questions for Assessing Your Website4. Put in the work. Once the project has been properly roadmapped, it’s time to get to work. Your development agency will start to work through the various tasks and be able to communicate how these changes will positively affect the user experience. Below are some common ADA issues and the resolutions:The images on your site must have some alternative text associated with them in the event they do not render on a device or the user is unable to see the image. The alternative text will then clearly describe what that element is. Without that text, some of the screen readers will not understand what information is being presented.If the colors on your site for important elements like buttons do not have enough contrast then it is hard for users to discern what the button is and where it should go.If various inputs for forms on your website do not have proper labels, this makes it hard if not impossible for certain ADA devices to interpret their function. An easy example is a checkout form for an ecommerce site.5. Stay up-to-date on compliance standards post-launch.ADA compliance isn’t a set-it-and-forget-it thing. Compliance standards must be followed and will evolve just as your website does. There are guidelines all website contributors must know to stay within ADA guidelines. It is generally not burdensome but it does require some web managers to change their workflows. For example, loading images up to your ecommerce site will always need some of that alternative text (alt tags) mentioned above.ADA compliance has many benefits. It gives you a competitive advantage and may lead to more transactions, offers a better overall experience across browsers, provides digestible information for Google and other search engine results, helps the site reach a wider audience and reduces likelihood of ADA litigation.
For more information visit gocollette.com/traveleuro. MISSISSAUGA, Ont. — Collette is sweetening the deal for Europe next year with two limited time offers valid on any Collette Classic or Exploration styled tours to the continent.The first is a Land Only Offer that saves couples $400 ($200 savings per person) on any Collette Classic or Explorations tour to Europe. Clients must use offer code TRAVELEURO to receive the savings. This offer is applicable on land-only bookings, and does not apply to groups and existing bookings.The second is an Air Inclusive Offer that saves couples $600 ($300 savings per person) on any Collette Classic or Explorations tour to Europe. Clients must use offer code TRAVELEURO17 to receive the savings. This offer is applicable on air-inclusive bookings, and is subject to class of service, availability and change. Price is subject to increase prior to the time full payment is made, except for changes resulting from government imposed taxes and fees. This offer is not valid on groups or existing bookings.More news: Hotel charges Bollywood star $8.50 for two bananas and the Internet has thoughts“We are so thrilled to release our two limited time offers to Europe,” said Doug Patterson, President of Collette Canada. “With the release of our worldwide travel guide in the beginning of September, we rolled out 17 brand new tours, ten Europe-based destinations. This is a great opportunity for guests to get the best out of their traveling experience and to capitalize on a can’t-beat deal as well.”Both offers are valid on new retail bookings made now until Jan. 31, 2017 for travel between March 1-Nov. 30, 2017.Travelweek recently sat down with Doug Patterson, President of Collette Canada about how they plan to repair their reputation among travel agents, click here to read more. Patterson is also the star of our video series this week. Don’t forget to share them to your social media accounts to entice your clients to book their next adventure. Friday, November 11, 2016 Share Posted by Travelweek Group Tags: Collette, Promotions You have until Jan. 31 to bank on Collette’s limited-time Europe offers << Previous PostNext Post >>
TORONTO – Avalon Waterways is enticing river cruisers to book their 2017 European voyages now with a savings bonanza that will save them up to $1,500.Select departures are on sale with discounts ranging from $250 to $1,000 per person. Alternatively, clients can simply have Avalon book their airfare on any 2017 European cruise to receive $500 off the price of their air ticket.When clients combine the two offers, they can save up to $1,500 per person off a vacation. Bookings must be made by Jan. 3.Every Avalon cruise includes all meals (wine and beer included at lunch and dinner); daily shore excursions; onboard tastings, talks and entertainment; and the use of Nordic walking poles and bikes ashore. Staterooms are an average 200 square feet, with most featuring window walls that open over two metres wide to create an ‘open-air balcony’.For more information go to avalonwaterways.ca. Travelweek Group Posted by Clients have until Jan. 3 to book Avalon’s savings bonanza Tags: Avalon Waterways Share Wednesday, December 14, 2016 << Previous PostNext Post >>
Travelweek Group Share Tags: Sunwing Thursday, March 7, 2019 TORONTO — Sunwing’s popular Price Drop Guarantee is back, allowing travellers to book their summer getaways with confidence.With the promotion, clients can claim up to $200 cash back per person should the price of their vacation package drop closer to their departure date. In addition, those who book by April 17 and travel between June 20 and Oct. 31 also benefit from a reduced deposit of $100 per person and a $50 travel voucher per person, to be used towards their next vacation.Clients can also take advantage of Sunwing’s Best Price Guarantee; in the event they find the exact same vacation package elsewhere prior to booking, the tour operator will match that price.Other value-added offers include Kids Stay, Play and Eat FREE, solo parent specials, exclusive access to on-site water parks and spacious rooms that accommodate families of five or more. Posted by Sunwing brings back Price Drop Guarantee promotion << Previous PostNext Post >>