A concept, a product range and a business were the subjects of the three marketing campaigns in the final of last year’s Baking Industry Awards. That illustrates the scope of this award. The judges will not just be looking for big-spenders, they’ll be looking for bakers with talent and creative ideas that they’ve put to good use to promote their businesses. They will be looking to reward initiatives that have led to a growth in sales. Supermarket giant Asda knows a thing or two about marketing, which is why it sponsors The Marketing Award. This category is open to all bakers and bakery food manufacturers, and you don’t have to be a supplier to Asda to enter. So what are you waiting for? If your ideas translate into extra sales then enter today – and we’d particularly like to hear from you if you’ve never entered before. Who knows, it could be you attending the prestigious 19th Baking Industry Awards ceremony at the Grosvenor House hotel in London on September 18. Three Marketing Award finalists and their partners will attend the event, which attracts some 900 people from across the industry. You will be rubbing shoulders with the best in the business. It really is an event not to be missed!We have made the entry process as easy as possible. Simply fill out the form on page 18 and we will do the rest.