first_imgThe Croatian National Tourist Board is organizing the fifth in a row NATIONAL DMK FORUM which will take place in Thursday, December 7, 2017 starting at 10.00 p.m. at the hotel International in Zagreb (Miramarska cesta 24).This year’s forum will be opened with welcoming speeches by the Director of the CNTB Main Office Kristjan Staničić and State Secretary at the Ministry of Tourism Tonči Glavina, after which participants will be presented with key and latest information on opportunities and trends in digital marketing, examples of good practice in destination management and business of domestic and foreign destination management companies.What future awaits destination management organizations on the example of the Austrian city of Graz, gathered at the traditional forum of destination management companies – DMK will announce Dieter Hardt-Stremyr from Graz Tourismus and Stadtmarketing, the creative process of storytelling and its importance in distributing short format content will be presented by Mark Crawford production company Exposure Labs, while Igor Auferber from the Croatian DMK agency specializing in gastronomic and cultural tours Tureta Travel will present the creation and promotion of tailor-made trips, the so-called tailor made trips.David Meany from Europe’s leading travel company Contiki will point out the program on the importance of turning to the generation of “millennials”, a target group of consumers born in the mid-404s that requires fast and creative communication and presentation of offers on the Internet and social networks. This is a presentation that will give a quality introduction to the presentation of Miroslav Varga from the Escape agency on the topic of presenting the tourist offer through Google advertising and also announce the final part of the program of this forum, a panel discussion on trends in digital advertising. Today, digital advertising is one of the key segments in promotional activities, and the panel will be attended by Tina Jukić (Croatian National Tourist Board), Mario Frančešević (SeekandHit), Nikola Vrdoljak (XNUMX) and Hrvoje Šepić (Adria Bike Group).You can download the program of the event with the schedule here


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