first_imgInterest in Thai islands products booming: Contiki Experiencing double digit growth for their Asia offerings, Contiki Holidays is looking at increasing capacity on its popular Asian product, managing director Fiona Hunt told e-Travel Blackboard.“Asia for us has been sensational”, she said.“So much so that we’re looking at increasing departures on our Thailand product – essentially doubling our capacity.” Ms Hunt attributed the rise in consumer demand to the fact that Contiki Holidays fits a “a niche that isn’t covered”, claiming that Contiki’s demographic-based segmentation was distinctive compared to some of the more attitudinal or lifestyle-based offerings in the market.“We’ve realised there’s a real need for the Contiki style of travel in Asia for that young group market so it’s really hitting a nerve that the consumers have got.”Looking at current trends, Ms Hunt said that the demographic for Contiki’s Asian tours has seen bookings from a slightly older age group than European tours.“The European trip is very much that rite of passage trip; it’s something that everybody loves to do in their early twenties,” she said. “We think that Asia is the ‘what’s next?’. ‘What’s the next exciting destination that still has that style that we loved in Europe’.”Going forward Contiki Holidays are looking to manage the demand for existing product. Source = e-Travel Blackboard: G.A.last_img

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