first_imgAccor has launched its new midscale lifestyle brand, TRIBE, launches its new lifestyle brand with one hotel open, ten in the pipeline and a further 50+ under negotiation worldwide.The hotel group says TRIBE was created in response to the growing demand from travellers for high-quality hotel experiences at an affordable price.TRIBE’s key features include:Smart designIn each living space and for every service, particular attention has been paid to user-friendliness without overlooking either style or comfort. Everything has been designed to increase the sense of space, enhance the decor and improve the customer perception.An artistic collectionThe modern style is complemented by artfully designed objects giving the perception of an upscale space, including Moroso chairs, an array of Jean-Paul Gaultier cushions, and lamps provided by the renowned British designer Tom Dixon.A service focused on the essentialsTRIBE is going back to basics to give customers what they want, and nothing else. Guests will benefit from in-room, under-bed storage, Smart TVs and Nespresso coffee capsules. A Grab & Go station is also available 24/7.Bicycle rental services, fitness center, co-working areas, as well as great city deals will also be available at an affordable price.TRIBE currently consists of one address (with 126 rooms) just a stone’s throw away from the botanic garden at Kings Park, Perth, Australia. Accorhotelslast_img

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